Founder Story
Built on purpose. Driven
by results.
Built on purpose. Driven
by results.
Winncoast was founded by Bill and Ally Metcalfe in 2022. While navigating a corporate career in healthcare (Ally) and finishing business school (Bill), they observed firsthand the impact of a broken revenue cycle—lost revenue, administrative stress, and operational inefficiencies. Recognizing an opportunity to make a more meaningful impact, they launched Winncoast with a mission to change this dynamic.
At Winncoast, we believe that billing should support the mission of medicine, not stand in the way of it. When a practice operates with optimized cash flow, providers can dedicate their full energy to their patients.
Today, Winncoast serves as a trusted revenue cycle partner for independent practices throughout the Southeast. Better billing doesn’t just improve collections—it fuels thriving practices.
